We needed SEO to help us stay in business
I work in a cannabis dispensary.
The store started out just being a little shop in town that people frequented.
We didn’t need to advertise or push products because our store was one of the first legal weed dispensaries. Soon after dispensary after dispensary started popping up. There was so much competition and our little store got buried. We don’t have the square footage for cool things like a dab bar and vape lounge. What we do have is locally grown products and unique edibles. Nobody knew about it unless they walked into the store. My manager finally decided to rely on an SEO team to help us out. The first thing they did was give the dispensary a web build. We needed a website with pictures of the store and what products were offered. What was nice is that the website clearly articulated that our place had unique flavors, scents and cannabis products. The website also mentioned that we were a locally owned and operated store that had been around for years. It was amazing how beautiful the website turned out. Apparently just making a website isn’t tough enough. There is a thing called search engine optimization. This is where the website ranks higher than others on google. They use SEO, SEM and PPC strategies in order to ensure people see our website. After dispensary SEO, our shop really started to thrive in town. The SEO company set us up for online orders and we are now offering cannabis delivery. Our little store is going to continue to grow thanks to the SEO business.